About Defeng

Qixia Defeng Food Co., Ltd., founded in 2001, is a leading enterprise of forestry industry. We are mainly engaged in elementary processing, storage, sale, planting and general cargo service of fruits and vegetables. Located in No. 1 Defeng Road, Qixia City, China’s Shandong Province, our company covers an area of 120,000 square meters, and buildings an area of 50,000 square meters. Our high-quality fruit products are popular and well-known in markets both at home and abroad, including Southeast Asia, Middle East, South America, etc.

Defeng by the numbers
? The advanced air-conditioned and refrigeration equipment imported from Italy and German having a total capacity of 32,000 tons
? Annual export earnings being $59,700,000, including $48,570,000 from the apple export
? No.2 among China’s fresh apple exporters
? “National Top 10 Apple Export Brands”
? “National Top 10 Apple Export Enterprises”
? RMB 543,000,000 worth of our brand value

Our brand
We are committed to the development of our brand, obtaining a number of honorary titles:
? Iconic Brand of Shandong province
? Top 100 Brand of Leading Enterprises in China’s Fruit Industry
? Top 10 Commercial Brand of Fruit Products

Our values
We seek to be innovative and enterprising, introducing advanced technologies all over the world; we value integrity while operating our business, working to improve product quality in every possible channel and paying much attention to customers’ demands. For example, we have set up an apple and a pear base to strengthen production quality control and adopted strict procedures as required by green food production technology in producing apples. Moreover, a standardized apple export base has been established.
Our ambitions
Going forward, we will continue our efforts to explore and develop in the apple industry and focus on the brand internationalization. We will, with superior products and a frontrunner corporate image, expand our business and access more markets. Finally, we will make new contributions to the development of rural and agricultural economy.

Corporate responsibility
We will firstly base in rural areas, supporting agriculture, serving farmers, working hard to increase their income, and giving full play to the demonstrative and driving role of our leading position. At present, the number of farmers who are in a cooperative relation with us has reached 18,260 households. We have established fruit purchasing networks in various villages and small towns, adding 2,000 new jobs. Secondly, we will establish a safe, superior, and green agricultural production base to ensure our products are safely produced with good quality. Moreover, we will advance the standardized management and industrial operation of apple products.